Faced with the demands of customers to shop online, the commerce industry must have the tools necessary to implement its commercial strategies from different points. TCA Merksyst allows you to use an extra sales channel: e-commerce.
Merksyst E-Commerce is aimed at companies that need their websites to work as points of sale between their businesses and their customers.
Business Processes
- Price management.
- Discounts and promotions management.
- Inventory control.
- Transaction billing.
- Loyalty programs.
Benefits
- Reduces operating costs in comparison with other conventional channels. Quantifies and differentiates operating costs of a physical sales floor compared with an electronic sales portal.
- Increases proximity to customers. Easy to maintain customer identity and repeat purchases because each transaction requires a physical delivery logistic.
- Reduces business losses due to opening hours. Operates 24 hours a day, 365 days a year without increasing operating costs.
- Increases product turnover. Increases movement of merchandise held in inventory.
- Increases range of products by providing new categories in product catalog.
- Increases customer loyalty. Measures the impact and effectiveness of your promotions to target and personalize them by customer, segment and consumption habit, among other factors.
- Reduces geographical limits. Enables customers who live in areas with no branches to purchase goods remotely and enjoy home delivery.
Functionalities
- Absolute flexibility in design personalization.
- Product catalog management.
- Marketing promotions and tools.
- Search engine optimization.
- Internationalization support (languages, currencies).
- Different online payment systems.
- Advanced order and sales management.
- Statistics and reports.
- Viewing on mobile devices.
- Comments on products.
- Integration with social media.
- Catalogs pricing rules based on purchase volumes.
- Notifies customers when a product price changes or when the product is back in stock.
- Filters to browse the store based on product characteristics.
- Advanced product search that includes a recent search history.